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Baa Baby - the natural choice for gifting

The perfect fit for your pram at Baa Baby

The Baa Baby Difference

Privacy Statement

With the introduction of the General Data Protection Regulation we have put together some information below regarding the information we collect from you and the security of our site.

If you have any further questions regarding this please contact us at


1. What data do we collect and have you given permission for us to use it?

When you make a purchase at you provide us with some personal information (name, address, email address etc) in order to complete the transaction. The action of entering these details implies that you consent for us to use them to process the order.

When you browse our store, we identify your computers IP address which helps us to recognise your browser and operating system.

On our home page, you are given an opportunity to opt in to receive marketing emails from us by providing your email address. There is a further opportunity to opt in for marketing material during the checkout. The opted in email addresses are used for marketing material from Baa Baby only. Our marketing emails are sent out by Constant Contact. More information about their Privacy Policy can be found here

We work with third party providers to fulfil the orders placed with us and any information we pass on to them is used purely for performing the services they provide us with.

We also have Google Analytics attached to our site to provide insight about customer behaviour on our site.

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

If you would like to withdraw your consent for us to use your information for marketing purposes please email us at or write to us at Baa Baby, Unit 1 Office 3 Lyndon Business Park,  Farrier Road, Lincoln, LN6 3RU. We will confirm with you that your request has been processed.

If you wish to receive a copy of the information we hold for you would like your information to be deleted from our system, please contact us at or write to us at  Baa Baby, Unit 1 Office 3 Lyndon Business Park,  Farrier Road, Lincoln LN6 3RU. We will confirm with you that your request has been processed (please allow 30 days).


If our terms of service are violated or if we are requested to do so by law, we may disclose your personal information.

2. How secure is our site and are my payments safe?

We take necessary precautions and follow industry best practices to make sure that your personal information is not lost, misused, disclosed, altered or destroyed. We are compliant with PCI-DSS industry standards.
Our ecommerce platform is hosted by Shopify Inc. Your data is stored through their storage system, databases and storage system. All data is stored behind a firewall. 
For more information about Shopify, please visit 

Payments can be processed in two ways:
 - Via Shopify Payments 

Shopify stores your credit card data and it is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Once your purchase transaction is completed, your information is deleted.

For further information, please ready Shopifys Privacy Statement

- Via Paypal

If you choose to process a payment via Paypal, you will be directed away from our site onto the Paypal site. Full details of their Privacy Policy can be found at the following link


- Via Klarna

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.


General information on Klarna you can findhere. Your personal data is handled in accordance with applicable data protection law and in accordance with the information inKlarna’s privacy policy.


Changes to Privacy Statement

We reserve the right to modify this privacy policy at any time and once an amendment is made to the website it has immediately taken effect.