To strive for better

Just like your little one, we’re constantly growing and learning. We aim to always share our journey with honesty, that’s why we choose to put reviews in your control. We take time to reflect and respond to any criticism we receive and help make it right. From hand cutting bespoke orders to finding the perfect fit for your pram, we’re committed to going the extra mile and adding that special Baa Baby touch.   Whilst we are a growing brand, we have small businesses and customers at our heart and - genuinely - each and every one of you is our absolute priority.


babies crawling on sheepskin rugs in a nursery, soothing and comforting playtime rug for a baby in honey and milk

To give back

We’re in business not just to create wonderful sheepskin liners, but also to share our profits and educate our customers. Giving back provides us with purpose and sits at the heart of our work. 

Figures on a sheet don’t quite cut it for us. And as much as we do  business responsibly, we’re only just getting started.

We have donated over £5000 to our chosen charity, Rays of Sunshine through our promise to donate £1 of every Baa Baby liner and rug sold.

We have given our flock over £2000 in rewards through our VI-Sheep loyalty programme. Don’t’ miss out and join now!

To care for mother nature

Mother Nature knows best. She’s the reason our Baa Baby products are so special and we want to protect her, no matter the cost. That’s why our environmental impact is at the forefront of every decision we make. Our natural products are kind to the earth as well as to little ones,  and we also take extra steps to reduce our carbon footprint.


Tree Planting

We’ve planted more than 1000 trees, through our promise to plant 1 tree for every single review you leave – so keep them coming! See our forest here

ECo packaging

Our bags are Green & Good™ products, made from organic cotton or jute, and we use all recyclable packaging and boxes


We only re-use sheepskin from free roaming flock that would otherwise be destroyed.  All our snuggly sheepskin is a by-product of the meat industry that would simply be burnt or placed in landfill