Why Families Choose Baa Baby
Because quality, comfort, and care matter — from their very first adventure.
At Baa Baby, we believe that when you’re buying for your baby, only the best will do. For over a decade, families have chosen us for our commitment to quality, safety, and timeless comfort.
1. Designed to Fit, Made to Last
At Baa Baby we have a choice of shape and fit for your pram - goodbye 'one size fits all' we know that doesn't work.
Here at Baa Baby we pride ourselves in our pram fitting expertise which has led to the development of uniquely tailored liners.
Whether you need vertical harness openings or a sleeker fit for your pram we have the perfect choice for you. Unsure which is the best fit for your pram ? check out our fitting videos and help here
2. Quality
At Baa Baby, we craft the only sheepskin liners on the market made from a single, sumptuous fleece — never patchwork. Creating liners from sections of fleece stitched together is a cost-cutting measure which compromises on the natural luxury of sheepskin.
Here at Baa Baby each liner is hand-cut for a flawless finish, free from seams, offering unparalleled softness and comfort for your little one. You won't find this anywhere else.
3. Safety
At Baa Baby, we don’t just meet standards — we exceed them.
Like all responsible brands we meet REACH standards, use eco-friendly tanning methods, and carry the Woolmark — but OEKO-TEX® sets a higher bar and sets Baa Baby apart, and we believe that matters.
Our sheepskin liners are certified to OEKO-TEX® STANDARD 100, the most rigorous and globally recognised benchmark for textile safety. This certification ensures every single component of our product, from thread to backing, has been independently tested and proven free from harmful substances.
Brands who meet this gold standard have the certificate number on their product label so you can be sure they have your baby’s safety as their top priority. At Baa Baby, we believe in the highest level of protection — no compromises, no exceptions.
4. Sustainability
At Baa Baby, we ethically source our sheepskin from free-roaming flocks in New Zealand and Australia. Sheepskin is a by-product of the food industry, making it a responsible and sustainable choice.
Our eco-conscious choices haven’t just made families happy—they’ve also earned prestigious recognition:
🥇 Organic Baby Awards 2023 – Gold for Best Sustainable Brand
🥇Mother & Baby Award 2024 – Gold for Best Eco‑Friendly Product
🥇Mother & Baby Award 2023 – Gold for Best Eco‑Friendly Product
