What’s a 'normal' amount to spend for a baby shower gift? Do you go it alone or chip in with friends? Practical or pretty? Where do people even start searching?
At Baa Baby, we’ve been part of many baby gifting moments. But we wanted to dig deeper and find out how people are really shop for baby showers.
We ran a survey on Instagram, Facebook and through our community on email. The results - from 100 respondents - gave us a picture of what people are choosing, prioritising, and looking for when it comes to buying a baby shower gift.
How much do people spend on a baby shower gift?
Over half (51.7%) of respondents said they usually spend between £25 and £50 on a baby shower gift, with 46.5% keeping things under £25. Just 1% said they spend more than £100.
What this tells us
The £25–£50 range has perhaps become the unofficial standard: high enough to feel considered, but still within reach. This is a helpful benchmark for anyone unsure how much to spend on baby shower gifting. And if you’re the one managing the gift-giving group chat - this might be a helpful statistic to share!
Most people would rather club together
70.7% of people said they’d rather club together to buy one gift. 29.3% prefer to buy on their own.
What this tells us
The group gift is in. People like pooling budgets to give something special. It’s less about volume, more about value. So if you’re in the WhatsApp group wondering if it’s okay to suggest a joint gift - it is. Most people might be thinking the same thing. Our luxury sheepskin pram liners and larger gift sets make thoughtful, long-lasting gifts that work especially well for shared gifting.
Practical baby shower gifts come out on top
84.5% of people said they go for practical over keepsake baby shower gifts. Only 15.5% chose keepsakes as their preference.
Note - by keepsakes, we mean gifts that are more decorative or sentimental than functional - things like engraved photo frames, personalised memory boxes, or ceramic ornaments.
What this tells us
There’s a clear preference for things that get used. Gifts that make life easier, softer, more manageable for new parents. Keepsakes are lovely - but most people want to give something that earns its place in the daily routine. Our focus has always been on natural materials and timeless practicality - booties that stay on, comforters that soothe, sheepskin liners that soften every journey.
Where do people start looking for baby shower gifts?
When it comes to finding gift ideas, 51.2% of people start on Google. Instagram follows at 32.9%, with Pinterest coming in at 8.3%.
- Google: 51.2%
- Instagram: 32.9%
- Pinterest: 8.3%
- Other: 3.3%
- TikTok: 1.9%
What this tells us
Google still leads when it comes to starting the search - but social platforms (especially Instagram) play a strong role in inspiration and discovery.
We’re hazarding a guess here, but the “other” category could include AI search tools like ChatGPT or Youtube.
Sustainability and eco-friendliness matters
When asked how important sustainability is when buying a baby shower gift:
- 66.1% said it’s somewhat important,
- 20.6% said it’s very important,
- and only 13.3% said it’s not important at all.
What this suggests
While sustainability may not be the number-one priority, it’s clearly on people’s minds - most gift-givers want to feel good about what they’re giving, even in quiet ways.Our products are made with natural, traceable materials - from OEKO-TEX certified dyes to ethically sourced sheepskin. We believe in softness without compromise, for babies and the world they’re growing into.
Summary of Baby Shower Gifting Survey
We've learned that if you’re shopping for a baby shower gift, you’re probably:
- Spending somewhere between £25–£50
- Happy to club together for something meaningful
- Prioritising practicality over pure sentiment
- First heading to check Google or Instagram for ideas
- Considering sustainability, even if subtly
Need a little help?
We’ve curated a selection of our most-loved baby shower gifts and gift sets, all chosen for their softness, usefulness, and ease. Designed with natural materials and everyday life in mind – these are gifts that are loved, used, and remembered.
Want to reference this baby shower survey?
If you’d like to include this data in your article, blog or roundup, feel free to link to this post as the source. And if you need a quote or context from us, just ask - we’re happy to share more.
