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Our Story

Hello and welcome to Baa Baby!

I'm Helen the proud and very lucky owner of Baa Baby - it really is a beautiful brand and has grown so much from the start all those years ago in 2007.

The gift of a very cute little pair of sheepskin booties from New Zealand planted the seed for Baa Baby. In those days, it was Saturdays at local fairs and markets that provided the feedback from customers as they browsed the selection of beautiful handmade accessories. 

The thermostatic benefits and the sustainable qualities of sheepskin were little known then, but with regular feedback from our customers and work with our suppliers we began to grow the range.

Sheepskin fleeces, sheepskin liners and sheepskin footmuffs  were soon introduced and in 2008 the website was launched. We grew but in many ways stayed the same - our pram liners are still cut by hand here in the UK and those tiny lambskin booties from New Zealand are one of our top sellers today (and my absolute favourite product).
My home is still full of sheepskin - new products, fitting new prams (my collection is ever growing!) and always making sure that quality is our priority. A growing business but always a small business at heart.
Thank you so much for visiting,
Kindest
Helen x

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