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About Us

The gift of a very cute little pair of sheepskin booties from New Zealand planted the seed of the idea for Baa Baby back in 2006. A collection of little hats, mittens, toys and booties that were all made from sheepskin and wool were sought and the task of selling in different ways began.  In those days, it was Saturdays at local fairs and markets that provided the feedback from customers as they browsed the selection of little woolly accessories. It soon became obvious however that sheepskin was not only cute and cosy for booties and mittens but also massively beneficial for babies (and their parents) to create comfort throughout the seasons. Its thermostatic properties mean it is a wonderful, natural choice all year round.

Sheepskin fleeces, sheepskin liners and sheepskin footmuffs  were introduced to the range and in 2008 and  www.baababy.co.uk was launched.  Baa Baby has grown by researching and looking for products from around the world and working with wonderful suppliers who share a passion for these amazing fibres. Most of all Baa Baby love hearing the stories from  customers who have tried sheepskin with their restless children and found they have slept properly for the first time in weeks, tried a sheepskin liner in their car seat during the hot summer months and were amazed to find their children dry and comfortable at the end of a long journey or have just bought the first pair of booties that their child has ever kept on! Although the personal interaction from old market days has evolved at Baa Baby we try hard to still communicate with our customers, despite being online.
The learning curve is still steep and we are always looking for ways to improve our website, our range, and our customer service so if you have any comments, please get in touch!
Enjoy browsing!