About Us

The gift of a very cute little pair of sheepskin booties from New Zealand planted the seed of the idea for Baa Baby back in 2006. We put together a collection of little hats, mittens, toys and booties that were all made from sheepskin and wool and began the task of trying to find ways to sell them. In those days we spent many a Saturday at local fairs and markets enjoying the feedback from our customers as they browsed our selection of little woolly accessories. We were soon learning however that sheepskin was not only cute and cosy for booties and mittens but also massively beneficial for babies (and their parents) to create comfort throughout the seasons. Its thermostatic properties mean it is a wonderful, natural choice all year round.

We introduced sheepskin fleeces and sheepskin liners and sheepskin footmuffs to our range and in 2008 launched www.baababy.co.uk. We have enjoyed researching and looking for products from around the world and also working with wonderful suppliers who have shared with us their passion for these amazing fibres. Most of all we love hearing the stories from our customers who have tried sheepskin with their restless children and found they have slept properly for the first time in weeks, tried a sheepskin liner in their car seat during the hot Summer months and were amazed to find their children dry and comfortable at the end of a long journey or have just bought the first pair of booties that their child has ever kept on! We will always miss the personal interaction from our old market days and try hard to still communicate with our customers, despite being online.
Our learning curve is still steep and we are always looking for ways to improve our website, our range, and our customer service so if you have any comments, please get in touch!
We hope you enjoy browsing!
Jess and Penny